այլընտրանքային լրատվամիջոց

այլընտրանքային լրատվամիջոց

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Billboard advertising
Company:
Product:
Acronym-Abbreviation:

Collect to Blossary

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Related terms

լրատվամիջոց

Business services; Marketing

Any form of medium that is paid for communication and advertisement.

լրատվամիջոց

Broadcasting & receiving; News

various information distribution platforms that provide updated information to general public, e.g. television, radio and newspapers are different types of media

այլընտրանքային արժեք

Economy; Economics

The true cost of something is what you give up to get it. This includes not only the money spent in buying (or doing) the something, but also the economic benefits (utility) that ...

հեռակառավարում

Advertising; Billboard advertising

Control of a display from a remote and/or central location via a communications network.

հաճախականություն

Advertising; Billboard advertising

The average number of times an individual has the opportunity to see an advertising message during a defined period of time. Frequency in outdoor advertising is typically measured ...

տող

Advertising; Billboard advertising

A horizontal line of pixels; in print graphics, a horizontal line on a table

շրջանառություն

Advertising; Billboard advertising

A measurement of traffic volume in a market.

շարունակականություն

Advertising; Billboard advertising

The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52 weeks.

մոտեցում

Advertising; Billboard advertising

The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.