споредбено рекламирање

Many firms advertise their goods or services, but are they wasting economic resources? Some economists reckon that advertising merely manipulates consumer tastes and creates ...

корпоративен идентитет

Advertising; Marketing communications

The programme of communication and change that a company undertakes in order to communicate its values.

натпревари

Advertising; Marketing communications

A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.

разбирање

Advertising; Marketing communications

Создавањето на разбирање за производот, услугата, предметот или лицето.

комуникација

Advertising; Marketing communications

The process of dissemination of information to establish shared meaning between the sender and the receiver

провизија

Advertising; Marketing communications

МThe method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

когнитивнитен одговор

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

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Industry/Domain: Holiday Category: Festivals

Кинеска Нова година

The most important of the traditional Chinese holidays, Chinese New Year represents the official start of the spring, beginning on the first day of ...