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promocija

The element of the marketing mix that an organization uses (1) to inform consumers about its products, the prices of its products, and how to obtain its products, (2) to persuade consumers to purchase its products, and (3) to remind consumers about the benefits associated with transacting business with the organization.

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Promocija
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All of the methods of communicating with the public, such as advertisement, contests and sales, to encourage the sale of a product.

Promocija
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Everything involved in getting the word to the public about a product. Examples are advertising, trade shows, catalogs, etc.

Prodajna promocija
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The use of short-term, often tactical, techniques to achieve shortterm sales objectives.

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