Promocija

Promocija

Everything involved in getting the word to the public about a product. Examples are advertising, trade shows, catalogs, etc.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Print advertising
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promocija

Health care; General

The element of the marketing mix that an organization uses (1) to inform consumers about its products, the prices of its products, and how to obtain its products, (2) to persuade ...

Prodajna promocija

Advertising; Marketing communications

The use of short-term, often tactical, techniques to achieve shortterm sales objectives.

Gerilski marketing

Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

Unconventional marketing aiming to get maximum results investing minimal resources.

Reklamiranje

Advertising; Print advertising

Messages paid for by a sponsor to help sell their product(s). These are usually found on TV, radio, or newspapers.

Novinska brošura

Advertising; Print advertising

Letter or A4 sized information sheet either printed or in electronic format with a design layout similar to a newspaper. Newsletters generally contain information that is of ...

Umjetnički direktor

Advertising; Print advertising

Creative head in an advertising firm, responsible for creating creative briefs for adverts.

Lojalnost brendu

Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is ...

Zajedničko stvaranje brenda

Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even ...

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