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atención

Discriminative responding based on some stimulus or stimulus property. An organism is said to attend to a stimulus or stimulus property when variation of that stimulus or stimulus property changes behavior (e.g., a pigeon discriminating blue light from its absence is said to attend to color rather than brightness if variations in wavelength but not intensity change its performance).

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atención selectiva
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Unconscious focusing on and response to stimuli that are perceived to be important, to the exclusion of other stimuli.

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