marketing i drejtpërdrejtë

marketing i drejtpërdrejtë

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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Part of Speech: noun
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Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
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Related terms

marketing

Advertising; Print advertising

All activities involved in getting a customer to buy a product. The activities usually involve determining what products or services may be of interest to customers, and ...

marketing

Advertising; Marketing communications

The management process responsible for identifying, anticipating and satisfying consumers profitably.

marketing

Business services; Marketing

The process of developing, pricing, placing, and promoting products or services for costumers or clients.

përgjigjje e drejtpërdrejtë

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

kulturë

Advertising; Marketing communications

The shared values, beliefs and behaviours of a society.

të dhëna

Advertising; Marketing communications

A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.

manaxhim i të dhënave

Advertising; Marketing communications

The process of maintaining and refining accurate customer information.

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