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Direktni odgovor

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

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Direktni troškovi
Business services; Project management

The costs directly attributed to a work-scope, such as labor, material, equipment, and subcontracts, but not the cost of operations overhead and the labor, material, equipment, ...

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Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

direktni stil
Literature; Literary techniques

The direct expression of a character’s speech or thought, either “untagged” or “tagged” (set off from the narration by quotation marks and other indicators like “he said,” “she ...

dokaz, direktni
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evidence directly related to a case

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje
Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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