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How much does search engine optimization usually cost for a new company?

I'm trying to figure out the costs involved for Search Engine optimization. What are the usual costs involved? Is there a way to do part of work myself and have a company help do the harder stuff. The key search term that I would like to increase my searches is China internships.

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Industry/Domain: Internet; IT services
Category: Internet marketing; Social media; Web design
Created: 20:27, 9 April 2012

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