Home > Terms > English (EN) > Journey Home

Journey Home

“Journey Home” was a GoDaddy 2015 Super Bowl commercial that was subsequently canceled due to popular outrage on social media. The commercial featured a cute puppy that was separated from its family on its journey home. However, its ending showed the owners being happy to see the puppy because they just sold it on a website built using GoDaddy. Godaddy released their Super Bowl ad early which quickly caused an uproar and thousands took to Twitter and Facebook to let the company know they were outraged. A change.org petition to pull the ad garnered tens of thousands of signatures in a matter of a few hours.

GoDaddy responded by pulling the ad from their Super Bowl spot and provided the following remark:

"This morning we previewed GoDaddy's Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad…. The net result? We are pulling the ad from the Super Bowl. You'll still see us in the Big Game this year, and we hope it makes you laugh. Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He's now part of the GoDaddy family as our Chief Companion Officer and he's been adopted permanently by one of our longtime employees."

The ad was intended to make fun of Budweiser, which had been teasing a Super Bowl commercial featuring a puppy-- GoDaddy's spot used many similar metaphors. But taken out of context, the commercial looked quite outrageous. Despite the canceled ad, Journey Home provided GoDaddy with significant press coverage, which once again proves that in the field of advertising there is simply no bad PR.

0
Collect to Blossary

Member comments

You have to log in to post to discussions.

Terms in the News

Billy Morgan

Sports; Snowboarding

The British snowboarder Billy Morgan has landed the sport’s first ever 1800 quadruple cork. The rider, who represented Great Britain in the 2014 Winter Olympics in Sochi, was in Livigno, Italy, when he achieved the man-oeuvre. It involves flipping four times, while body also spins with five complete rotations on a sideways or downward-facing axis. The trick ...

Marzieh Afkham

Broadcasting & receiving; News

Marzieh Afkham, who is the country’s first foreign ministry spokeswoman, will head a mission in east Asia, the state news agency reported. It is not clear to which country she will be posted as her appointment has yet to be announced officially. Afkham will only be the second female ambassador Iran has had. Under the last shah’s rule, Mehrangiz Dolatshahi, a ...

Weekly Packet

Language; Online services; Slang; Internet

Weekly Packet or "Paquete Semanal" as it is known in Cuba is a term used by Cubans to describe the information that is gathered from the internet outside of Cuba and saved onto hard drives to be transported into Cuba itself. Weekly Packets are then sold to Cuban's without internet access, allowing them to obtain information just days - and sometimes hours - after it ...

Asian Infrastructure Investment Bank (AIIB)

Banking; Investment banking

The Asian Infrastructure Investment Bank (AIIB) is an international financial institution established to address the need in Asia for infrastructure development. According to the Asian Development Bank, Asia needs $800 billion each year for roads, ports, power plants or other infrastructure projects before 2020. Originally proposed by China in 2013, a signing ...

Spartan

Online services; Internet

Spartan is the codename given to the new Microsoft Windows 10 browser that will replace Microsoft Windows Internet Explorer. The new browser will be built from the ground up and disregard any code from the IE platform. It has a new rendering engine that is built to be compatible with how the web is written today. The name Spartan is named after the ...

Featured Terms

Adam.ONeill
  • 0

    Terms

  • 2

    Blossaries

  • 33

    Followers

Industry/Domain: Entertainment Category: Amusement parks

Wonderland

An abandoned amusement park in Beijing, China, that would be the largest amusement park in the world were it open. In 1998 construction on the park ...

Featured blossaries

The art economy

Category: Arts   1 7 Terms

Programming Languages

Category: Languages   2 17 Terms

Browers Terms By Category