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Rješavanje problema

The process by which the consumer resolves an identified need.

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Rješavanje kompleksnih problema
Advertising; Marketing communications

Purchasing decisions in which the consumer will require additional information on which to base an evaluation of alternatives. Most often occurs where the capital outlay is great ...

alternativno rješavanje sporova
Legal services; ADR & mediation

Dispute resolution bypassing legal action, e.g. through mediation or arbitration. Parties which insist on legal action, not using ADR, may face sanctions from the witnessing ...

Identifikacija problema
Advertising; Marketing communications

The recognition of an unfulfilled want or need.

Provizija
Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje
Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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