Created by: Sarah Marks
Number of Blossarys: 1
Communications activities to give an existing product a new position in customers’ minds and so expanding or otherwise altering its potential market. Many potentially valuable products lead an ...
A product or service brand that had its own name and visual identity to differentiate it from the parent brand.
Capable of being touched. Tangible assets may include: manufacturing plant, bricks and mortar, cash, investments, etc. Tangible brand attributes may include: the product and its packaging. Tangible ...
“Any sign capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of another undertaking” (UK Trade Marks Act 1994).
What a brand looks like – including, among other things, its logo, typography, packaging and literature systems.